On Demand Webinar

The New Rules of Business Data in 2021

Watch a cross-functional executive panel on the future of data and an honest debate on the effectiveness of a “single source of truth” data strategy for modern businesses.

During this virtual discussion hosted by SignalFire, we uncover how successful companies prioritize and utilize the right cross-functional data. We’ll also discuss ways in which organizations use data integrity to define and create organizational resilience, innovation and productivity.

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Topics covered:

Why it's so difficult for businesses to agree on top-level business data, like revenue, bookings and churn
The drawbacks behind a data lake approach in extracting and interpreting trustworthy business insights
Ideas for maintaining control of the "source of truth" as it gets manipulated and copied to other areas of the business

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Panelists

Ross Mason

Founder

MuleSoft

Eileen Treanor

CFO

Inkling

Nick Bonfliglio

CEO and Co-Founder

Syncari