VIRTUAL Panel Discussion

Marketing at the Speed of Change

The Pivotal Role Marketing Ops plays in the Next Normal

With digital transformation turbocharged over the last year, customers expect a highly-personalized experience from brands more than ever. As a result, our marketing programs now involve a dizzying array of technologies leaving behind a treasure-trove of disorganized data that must be unified, normalized and then analyzed for program effectiveness.

Watch the recorded, on-demand session, featuring a panel of seasoned MOPs pros to discuss the future of marketing ops in the realm of data, planning, measurement, and agility.

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Topics covered:

How MOPs can become a strategic partner to the executive team
What technologies are helping MOPs be more effective (and which ones aren’t)
The need for clearer metrics, better data and better storytelling

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Meet the Panel

Cristina Vetere Saunders

Cofounder

CS2 Marketing

Rebecca White

CEO

ROW Strategy

Aubrey Morgan

Director of Demand Gen

Syncari